Job Description
Role's Mission
The Acquisition Growth Manager is responsible for designing and executing high-quality insights, strategies, projects, and experiments that generate significant growth in new user acquisition, in accordance with company-wide OKRs.
This will involve in-depth analysis of complex business data across different company teams and functions, including but not limited to Marketing, CRM, Paid, Product, and Credit.
Key responsibilities
- Identify, analyze, and interpret patterns and trends in complex data sets to generate deep insights and understanding of Aplazo's products, user behavior, acquisition channels, and risk metrics, specifically as they relate to new user growth.
- Design and implement advanced experiments based on exploratory data analysis, testing hypotheses related to new user acquisition, tracking experiment results, and reporting on findings with actionable recommendations.
- Monitor, optimize, and report on key company metrics related...