Job Description
Description and Requirements
- Define the product strategy and roadmap
- Define 4P strategy
- Managing the entire product line life cycle from strategic planning to tactical activities
- Driving marketing activities such as product launch, training, product presentations
- Specifying market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute
- Work with external third parties to assess partnerships and licensing opportunities
- Demand planning
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