Associate Director, Agency Transformation and Strategy

Sun Life

Hong Kong, Kowloon, Hong Kong
Full-time
Posted June 14, 2026

Job Description

Job Description

:

The Associate Director of Agency Transformation and Strategy will be responsible for supporting and executing the strategic initiatives focused on optimizing the agency distribution model and enhancing the productivity and effectiveness of the agency workforce. This role will work closely with Head of Agency Transformation and Strategy, agency management, and cross-functional teams to craft and drive effective strategies to implement various agency programme, including recruiting high-potential individuals with entrepreneurial aspirations, nurturing their growth, and guiding them toward building successful and sustainable careers as financial entrepreneurs.

Key Responsibilities:

1. Agency Strategy & Transformation

  • Support formulation and execution of agency strategic initiatives to drive sustainable growth in production and headcount

  • Conduct market intelligence and competitive benchmarking (e.g., promotion ru...