Breve Introdução e Sobre o Trabalho
The Brand Manager for Bledina is accountable for accelerating the brand’s sustainable growth and reinforcing the relevance for the Early Life Nutrition category. The role focuses on building a distinctive, trusted and emotionally engaging brand.
Key objectives include:
Drive sustainable growth and market share by strengthening Blédina’s brand positioning and competitive advantage within the categoryIncrease brand awareness, consideration and preference among parents through impactful communication, activation and consumer engagement initiativesBuild and reinforce brand credibility and trust by leveraging scientific expertise, nutritional leadership and reassurance for parentsIdentify and unlock growth opportunities through effective portfolio management, as well as innovation, renovation and pipeline developmentEnsure excellence in marketing mix execution across...