Brand Manager CEEMEA

Wella

Błonie, mazowieckie, Poland
Full-time
Posted June 06, 2026
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Job Description

Brand Manager CEEMEA

Function: Marketing Location:

Warsaw, MZ, PL

Work Arrangement: Hybrid

ABOUT THE ROLE


The Brand Manager role is responsible for full product lifecycle management, commercial activation, and channel strategy across professional, retail, and e‑commerce channels. This position collaborates closely with Marketing, Sales, Education, Trade Marketing, Digital, Supply Chain, and global brand teams to deliver sustainable growth, market share gains, and strong brand equity.

WHAT YOU WILL DO

Brand Strategy & Planning

  • Drive the annual brand plans, aligned with regional and global strategic priorities.

  • Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities.

  • Define channel‑specific strategies to maximize brand presence and performance across salons, retail, and e‑commerce.

    • Innovation & Portfolio Management

  • Ma...
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