Job Description
Location Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.
Personalisation @ Scale Lead will play a critical role in defining data capability evolution and leveraging technology to enhance marketing strategies, drive P@S agenda, and optimize marketing campaigns. This role combines marketing expertise with technical skills to ensure the effective use of various marketing technologies.
Responsibilities
A. Strategy Translation & P@S Capability Orchestration
a. Orchestrate and tailor P@S capabilities to fit specific campaigns in each market, including targeting capabilities and personalized creativ...