Job Description
Senior Brand Strategist – Premium Collectible Universe (Brand Manual Development)
I am building a premium collectible brand that combines physical products with a layered digital universe.
This is not a generic toy brand.
This is a long-term IP-driven universe built around storytelling, collectability, identity and emotional depth.
I am looking for a senior brand strategist who can translate my vision into a structured, future-proof brand system.
Important:
You are not being hired for ongoing brand execution.
Your role is to build the strategic foundation and documentation so I can execute consistently myself and with future teams.
⸻
Scope of Work
You will develop a structured Brand Manual including:
• Brand positioning
• Core philosophy and pillars
• Target audience definition
• Brand architecture
• Voice and tone framework
• Visual identity direction (system-level, not just logo)
• Color hierarchy and typography system
• Packaging...
I am building a premium collectible brand that combines physical products with a layered digital universe.
This is not a generic toy brand.
This is a long-term IP-driven universe built around storytelling, collectability, identity and emotional depth.
I am looking for a senior brand strategist who can translate my vision into a structured, future-proof brand system.
Important:
You are not being hired for ongoing brand execution.
Your role is to build the strategic foundation and documentation so I can execute consistently myself and with future teams.
⸻
Scope of Work
You will develop a structured Brand Manual including:
• Brand positioning
• Core philosophy and pillars
• Target audience definition
• Brand architecture
• Voice and tone framework
• Visual identity direction (system-level, not just logo)
• Color hierarchy and typography system
• Packaging...