Business Intelligence Analyst – Marketing
iA Financial Group (Industrial Alliance)
Job Description
Business Intelligence Analyst – Marketing
Be passionate about data and marketing, and eager to contribute to the transformation of a leader in the insurance and financial services sector. As a Business Intelligence Analyst – Marketing, you will play a key role in supporting marketing strategy, business growth, and customer experience by turning data into actionable insights.
What You'll Accomplish With Us
- Develop, maintain, and continuously enhance Power BI dashboards to monitor overall business performance and marketing performance (campaigns, acquisition, retention).
- Ensure the quality, integrity, and consistency of data used in analyses and reporting tools.
- Analyze the performance of marketing initiatives across the customer funnel and identify insights to support decision‑making.
- Respond to analytical requests from the Marketing team and other internal partners (customer and advisor ex...