Job Description
General Objective:
Achieve sales targets within the assigned budget and ensure a conversion rate equal to or better than the minimum benchmark of the SaaS industry.
Key Responsibilities:
- Develop processes, regulations, guidelines, and shared tools for marketing activities, and monitor their implementation to improve marketing effectiveness.
- Research marketing trends (channels, content, tools, technologies, etc.) to train and update the team.
- Contribute to marketing strategies and plans for different customer segments.
- Build, evaluate, and manage the customer experience journey.
- Analyze marketing performance data to propose improvements and enhance effectiveness.
Requirements:
- Experience managing a digital marketing budget of at least 50 billion VND and achieving a conversion rate at least equal to the industry minimum.
- Experience manag...