Consumer Analytics Analyst

British American Tobacco

monterrey, monterrey, Mexico
Full-time
Posted June 15, 2026

Job Description

**BAT is evolving at pace into a global multi-category business on a mission to decrease the health impact of our industry**
**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!**
**British American Tobacco** **Mexico**has an exciting opportunity for a Consumer Analytics Analyst in**Monterrey, Nuevo Leon**
In this position, you will execute a wide range of analytics tasks, including data collection, audience segmentation, profiling, website audits, and monitoring key behavior metrics. Additionally, you will support the development of CRM strategies by implementing analytics solutions that enhance products and services.
As part of the GBS Insights & Foresights Team, you will guide business teams by providing connected data solutions and establishing metrics that directly influence business outcomes. This role supports decision-making processes, monitors strategic implementation, and enhances performance in di...