Job Description
Overview
We are looking for a Community Lead responsible for building and strengthening the connection between Natura and Avon brands with their audiences, turning consumers and followers into an active and engaged community.
Responsibilities
- Identify and activate groups, niches and profiles aligned with the brands.
- Develop strategies to transform the audience into an active and engaged community.
- Manage communities in partnership with Activation, Experiences, Social, Influencers, Services, Collabs, Licensing, PR and CRM teams.
- Plan the brand's action calendar for the communities.
- Structure processes and routines to allow scalability of the operation.
- Define metrics and establish feedback loops from data collected in actions.
Qualifications
- Experience in branding, social media, PR, community or related fields.
- Experience with planning and executing organic strategies. <...