Job Description
Job Description
Drive the overall commercial strategy and performance of the business in PolandLead and optimise the go-to-market model, including distributor-supported and logistics-enabled setup, while assessing opportunities to increase direct market control over timeDevelop and strengthen strategic partnerships with key retail customers, across modern trade and e-commerceBuild brand visibility and category positioning in a competitive consumer environmentOwn pricing strategy, margins and commercial levers, ensuring sustainable and profitable growthIdentify and unlock new growth opportunities, including channel expansion and route-to-market improvementsCollaborate with regional and global stakeholders, aligning local execution with international prioritiesDefine the local product range and contribute to market-specific commercial and marketing plans