Crm & Email Automation Specialist (Xico)

Link-Worldwide

valle de chalco solidaridad, valle de chalco solidaridad, Mexico
Full-time
Posted June 14, 2026

Job Description

Role Overview

As a CRM and Campaign Strategy specialist, you will lead the development, management, and optimization of our customer relationship data to drive targeted marketing campaigns.

Key Responsibilities
  • CRM Management: Oversee and maintain the CRM system, ensuring data accuracy, integrity, and compliance.
  • Data Segmentation: Segment customer data to create targeted campaigns based on demographics, behaviors, and engagement.
  • Cross-Functional Integration: Work cross-functionally to ensure CRM integration with other tools and platforms.
Campaign Strategy
  • Provide insights and recommendations to improve overall customer journey touchpoints.
Analytics and Reporting
  • Analyze campaign performance and provide detailed reports to stakeholders.
  • Use data-driven insights to refine strategies and improve customer engagement.
Qualifications
  • Bachelor's degree in M...