Job Description
· Analyze customer behaviour and transactional data to detect patterns, trends and performance drivers;
· Conduct segmentation studies, loyalty program performance reviews, promotional uplift analysis and customer lifecycle insights;
· Support A/B testing, pricing experiments, and elasticity modelling with data-driven recommendations;
· Develop strategic recommendations for pricing, loyalty mechanics, promotions and network using evidence-based modelling;
· Build and maintain analytical datasets, dashboards, KPIs and reporting frameworks for commercial and retail teams;
· Automate repetitive analyses and democratize insights through scalable reporting (Power BI, Tableau);
· Partner with marketing, retail operations, CRM, pricing, network teams to embed insights into strategic and operational decisions;
· Serve as the customer analytics focal point supporting priority commercial initiatives;
· Stay informed about emerging custom...