Job Description
Drive growth at Lyft as a Demand Generation Manager. Leverage your expertise in B2B marketing to enhance the customer journey and pipeline effectiveness.
In this hybrid role, you'll spearhead the ambitious demand generation strategy for Lyft's B2B segments including Business Travel, Healthcare, and Lyft Pass. You will lead a focused team while partnering with Sales and Marketing Operations to execute initiatives that create measurable pipeline impact. Your role is pivotal in transitioning accounts from awareness to activated customers while enhancing engagement across the entire marketing funnel.
Key Responsibilities:
• Own and execute full-funnel demand generation strategy
• Design customer journey frameworks for engagement
• Develop ABM strategies targeting enterprise accounts
• Manage inbound and outbound marketing programs
• Lead analytics for pipeline performance and attribution
Requirements:
• 7+ years of B2B marketing experience
• Proven demand gene...
In this hybrid role, you'll spearhead the ambitious demand generation strategy for Lyft's B2B segments including Business Travel, Healthcare, and Lyft Pass. You will lead a focused team while partnering with Sales and Marketing Operations to execute initiatives that create measurable pipeline impact. Your role is pivotal in transitioning accounts from awareness to activated customers while enhancing engagement across the entire marketing funnel.
Key Responsibilities:
• Own and execute full-funnel demand generation strategy
• Design customer journey frameworks for engagement
• Develop ABM strategies targeting enterprise accounts
• Manage inbound and outbound marketing programs
• Lead analytics for pipeline performance and attribution
Requirements:
• 7+ years of B2B marketing experience
• Proven demand gene...