Job Description
Roles and Responsibilities
Implement the Area Activation Strategy by implementing key marketing programs: quality activations, lead generation programs, track competition, develop in-depth regional market feedback mechanism and suggest action plans.
Will need to perform world-class one-to-one and one-to-many interactions with the target audience - consumers and other influencers; vendors and related stakeholders.
The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will need to be created, presented and execute as per plan.
Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills.
Key measurement criteria for the impact of activities will be % of incremental growth over other towns,
Communica...