Digital Creative Strategist

H&M

Stockholm, Stockholm County, Sweden
full-time
Posted June 08, 2026

Job Description

Job Description

WHAT YOU’LL DO

We’re now looking for a Digital Creative Strategist to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.

You will:

  • Frame ambition into clear creative direction
    • Develop clear creative briefs that clarify scope, ambition, and priorities
    • Translate strategic input into actionable creative direction that guides digital initiative
    • Define experience principles and creative guardrails with the overall brand direction
  • Shape the creative ambition and expression
    • Develop core creative concepts, narrative direction, and emotional ambition for key initiatives
    • Translate creative intent into clear design principles guidi...