Digital Engagement Manager - Annual Giving / Advancement Communications

The UAlbany's Division of University Advancement is seeking a digital engagement manager to lead the creation and execution of content that drives engagement and philanthropic support. This role focuses on social media, email marketing, digital campaigns, and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community. Primary Responsibilities: Digital Engagement & Campaigns Create and manage engaging, platform-specific digital content across social media, email, and web to support the UAlbany Fund's fundraising and engagement goals. Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion. Build and deploy email communications, with an understanding of email marketing best practices. Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support. Manage and grow social media engagement, including peer-to-peer and vo...