Job Description
About the Role
We are looking for a specialist who can seamlessly combinemarketing data analytics,web analytics,campaign performance optimization, andmarketing automationto strengthen the effectiveness of our digital activities and support data‑driven business decisions.
This role is ideal for someone who feels confident working with data, understandsend‑to‑enddigital marketing mechanisms, and wants to actively shape how we measure, optimize, and report digital performance.
Scope of Responsibilities
Web & Marketing Analytics
In‑depth analysis of marketing data and user behaviour across digital touchpoints (GA4, GTM, MS Clarity, marketing platforms).
Identifying trends, inefficiencies, and optimization opportunities across paidandowned.
Preparing recurring and ad‑hoc reports (Power BI, Excel, PDF) with actionable insights.
Creating summaries, insight...