Job Description
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MAIN FOCUS AND MISSION:
To plan, execute, and optimize digital marketing initiatives aligned with brand strategies, enhancing HCP engagement and maximizing brand value.
The overall omnichannel strategy and governance are led by a dedicated Omnichannel Lead in another department.
ROLE & RESPONSIBILITIES:
1.Digital Campaign Planning & Execution
• Plan and execute brand-specific digital initiatives, including:
HCP websites, email campaigns, eDetailing, video content, and other digital assets
• Collaborate closely with Product Managers to deploy integrated digital campaigns
2. Digital Channel & Content Management
•Manage and update product websites and membership-based digital platforms
•Coordinate content development with external agencies and vendors
•Ensure content quality and compliance with regulations and industry codes
3. Da...