Job Description
We are hiring a Digital Marketing Optimization Specialist to work on a dynamic digital marketing project for high-value international customers. In this role, you will design, implement, and optimize online advertising strategies, with a strong focus on performance, data analysis, and measurable results.
Key Responsibilities
- Implement optimization solutions and strategies for a portfolio of high-value customers.
- Manage and optimize social media and search campaigns, mainly using Google Ads (Search, Mobile, YouTube).
- Create keyword packs, define bids and budget suggestions to maximize performance.
- Analyze campaign data and trends to generate meaningful insights and performance reports.
- Monitor and improve key performance indicators (KPIs) on an ongoing basis.
Requirements
- Language: Native or near-native German