Job Description
Synopsis of the Role
As a Digital Marketing Specialist, you will serve as the engine behind our digital growth and brand presence. You aren’t just executing tactics; you are designing end-to-end buyer journeys that turn interest into action. This role focuses on leveraging Salesforce Marketing Cloud to optimize customer journeys, drive revenue growth, and ensure high standards of data security and compliance. Working independently with a high degree of autonomy, you will look at our existing digital framework and ask, How can we make this smarter, more secure, and more effective?
What You’ll Do
- Lead End-to-End Campaigns: Architect and execute integrated D2C digital marketing programs across web, email, SEM/SEO/AIO, social, and mobile to support lead acquisition and brand awareness. Design, build, and automate key email programs, including upsell/cross-sell initiatives, funnel recapture, and winback campaigns.
- Optimiz...