Job Description
Responsibilities
Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr Canada and each of its product segments.Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.Responsible for content management, web design, implementation and administration of websites and databases.Project lead and responsible for the managing of Liebherr Canada's, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pagesPlans and implements Search Engine Optimization (SEO) mea...