Job Description
The Digital Marketing Specialist in the Meta Commercial team is responsible for managing CPC-based advertising campaigns on Metasearch (price comparison) sites. You will work in the highly impactful and prominent Metasearch track that sits at the core of the Travel industry where you will help shape Booking.com’s Meta strategy. The role includes account and relationship management of large strategic partners (e.g. Tripadvisor, Trivago etc.)
You will spend time on building strong, working and influential relationships with advertising partners, making sure we achieve its financial targets while ensuring new product opportunities and optimisations are identified and appropriately researched and prioritised.
You will work closely with the Meta bidding, analytics and product/tech teams to manage the execution of the channel strategy and optimize ad spend towards defined critical metrics.
Lead and own projects for your Meta accounts from start to finish...