Job Description
About The Role
As the Manager of Performance Media, you will spearhead the strategy and execution of paid and emerging media initiatives to maximize ROI and optimize conversions. Leading a team of 10-15 professionals, you will focus on strategic, data-driven thinking and pragmatic decision-making to drive digital growth and achieve business objectives. You aspire to make a significant impact on the growth department, enjoy mentoring team members, and are unafraid to think outside the box to evolve our working methods.
What You’ll Do Here
- Lead the development and execution of innovative growth paid media strategies while adapting to a rapidly evolving ecosystem.
- Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.
- Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.
- Inspire, m...