Job Description
Accountabilities
- Full accountability for every aspect of Universal’s broadcast, digital and OOH activations, including platform strategy, tactical plans, specs and deadlines, in-platform campaign execution, benchmarking and insights.
- Oversee budget allocation and management for broadcast, digital and OOH.
- Collaborate with Planning Director to ensure strategy addresses tactical best practices, market considerations and achievable budget allocations.
- Spearhead broadcast, digital and OOH excellence and identify areas of growth.
- Work with media partners to bring forward first-to-market ideas.
- Work with media partners to coordinate QBRs/HBRs.
- Provide guidance on strategic media optimizations and investment strategy.
- Ensure efficient time management across the team.
- Responsible for investment team meeting Universal deliverable deadlines and planned campaign launch dates.
- Oversee team performa...