Job Description
Responsibilities
- Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets
- Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression
- Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
- Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
- Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales
- Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases
- Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate B...