Job Description
The Honest Version of This Job
Neo has over a million customers. What happens after they sign up is one of the most important and least understood parts of the business.
Cohort performance, retention curves, LTV trajectories, the behaviors that predict long-term value versus early churn — this analysis exists in fragments. Nobody owns it in a coherent way. The decisions about what to build next, what to offer whom, and where to invest in the customer relationship are being made without the analytical foundation they deserve.
This role builds that foundation. You'll be the person who understands Neo's customers better than anyone else in the company, and you'll make sure that understanding actually shapes what the business does.
What You're Walking Into
The lifecycle analytics function is nascent. You're building it from scratch, which means high ambiguity and high impact. You'll report to the CMO and work closely with product, marketing...