Job Description
Job Description
Insight Global is seeking a Director to support the Marketing Line of Business at a Top Financial Institution! This individual will join a high-impact marketing technology team responsible for ensuring platform stability, driving data integration into Salesforce Data Cloud (CDP), and supporting campaign execution processes. This role will partner closely with cross-functional stakeholders across marketing, data, and technology teams to enhance audience segmentation and campaign effectiveness.
Key Responsibilities
- Oversee platform maintenance, ensuring all marketing platforms are operating effectively with no outages or disruptions
- Lead data integration efforts into Salesforce Data Cloud (CDP), including onboarding new data sources (e.g., credit, deposit, and lending data)
- Support the development of audience segmentation and campaign sizing using integrated data
- Manage and optimize marketing processes,...