Job Description
Lightspeed is seeking a Senior Marketing Automation & Lifecycle Manager to lead innovative marketing strategies for financial services. Work remotely to develop comprehensive customer engagement lifecycles.
As a key member of the Financial Services team, you will take charge of designing and implementing lifecycle marketing initiatives that span from awareness to consistent product utilization. Your hands-on experience with Salesforce Marketing Cloud will be critical in creating effective data-driven marketing campaigns that resonate with target audiences. Collaboration is essential as you partner with technical teams to enhance overall marketing strategies.
Key Responsibilities:
• Create end-to-end lifecycle marketing journeys
• Lead Salesforce Marketing Cloud implementation
• Transition to behavior-driven marketing approaches
• Work with engineering on audience segmentation
• Measure and refine lifecycle program effectiveness
Requirements:
• Strong experien...
As a key member of the Financial Services team, you will take charge of designing and implementing lifecycle marketing initiatives that span from awareness to consistent product utilization. Your hands-on experience with Salesforce Marketing Cloud will be critical in creating effective data-driven marketing campaigns that resonate with target audiences. Collaboration is essential as you partner with technical teams to enhance overall marketing strategies.
Key Responsibilities:
• Create end-to-end lifecycle marketing journeys
• Lead Salesforce Marketing Cloud implementation
• Transition to behavior-driven marketing approaches
• Work with engineering on audience segmentation
• Measure and refine lifecycle program effectiveness
Requirements:
• Strong experien...