First-Party Data & Retail Media Manager

PepsiCo

İstanbul, İstanbul, Turkey
FULL_TIME
Posted June 07, 2026

Job Description

Overview

Are you passionate about digital growth, data and media?
We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6-
month maternity leave cover, working at the intersection of performance marketing, 1st party data
and retail media.
This is a great opportunity to gain exposure to one of the most advanced consumer data
ecosystems in FMCG, working with local and global teams, leading platforms and key retail
partners.


Responsibilities

  • Own and support KazandiRio user growth agenda (download & retention) through
    performance campaigns
  • Plan and execute digital campaigns across Meta, Google and TikTok together with media
    agency
  • Contribute to eCommerce media activities, including collaborative ads and partner campaigns
  • Work on 1st party data initiatives, including audience creation, segmentation and activation
  • Support data enrichment efforts ...