Global Head of Media Planning & Efficiency

The Economist Group is looking for a Head of Media Planning and Effectiveness to oversee global media strategies for their B2C subscription business. This strategic role involves leading media planning, measurement, and optimization efforts. Responsibilities include developing a media strategy that balances brand-building and acquisition while utilizing tools to maximize ROI. Strong analytical skills and media planning expertise are essential. The company offers a hybrid work model and a comprehensive benefits package.
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