Job Description
WHAT YOU WILL DO:
Growth Strategy & Demand Generation:
● Develop and execute a data-driven growth strategy across the entire customer funnel — awareness, acquisition, activation, engagement, and retention.
● Own demand generation programs across paid, organic, SEO, content syndication, partnerships, and outbound support initiatives. Partner closely with Sales and RevOps to drive high-quality MQLs, SQLs, and pipeline contributions.
● Design and run A/B tests and growth experiments to continuously optimize conversion rates across channels.
● Identify new growth opportunities through market research, customer insights, and funnel analytics.
Performance Marketing & Channel Ownership
● Own and scale performance marketing programs, including paid search, paid social, display,
retargeting, review platforms, and marketplaces.
● Manage budgets, forecasting, ROI modeli...