Head of CRM, Porto JID:7385

Head of CRM, Porto Our growing iGaming client based in Porto is growing their Marketing Team and is looking for a Head of Manager to be responsible for the CRM Team and report to the Director. Responsibilities: • Working with the teams in order to determinate organizational objectives. • Data collection. • Data analysis and interpretation through data analytics tools. • Identify new opportunities for processes improvement. • Preparation of data reports. • Customer segmentation. • CRM team management. • Definition and implementation of CRM strategies. • Definition of customer lifecycle and life stages. Requirements: • Degree in Mathematics, Statistics, Information Management, Economics, Management, Management Control, Marketing • Domain of Business Intelligence (Power BI) and CRM Management (Optimove, Salesforce, among others) tools • Advanced knowledge of Excel • Minimum experience of 5 years in the function of Head of/ CRM Manager (iGaming experience is not mandatory,...