Head of Product Marketing

Anyline

zürich, zürich, Switzerland
Full-time
Posted June 08, 2026

Job Description

Head of Product Marketing

Location: Zurich. Employment: Full-time, Permanent employee.

What we are looking for

  • 4+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space.
  • Proven track record of defining category-level positioning and competitive differentiation in complex or technical markets.
  • Hands-on experience translating product capability into buyer-relevant narratives – distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
  • Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels.
  • Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), a...