Job Description
Core Mission： 在平台快速扩张阶段，主导面向C端用户的全渠道增长策略，以极佳ROI驱动新用户获取、激活与留存，建立可持续的本地化增长飞轮，直接支撑平台订单量和市场份额目标。 Lead all consumer-facing growth strategies during the platform's rapid expansion phase. Drive new user acquisition, activation, and retention at optimal ROI — building a sustainable, locally-adapted growth flywheel that directly powers order volume and market share.
岗位职责/Responsibilities
增长战略/Growth Strategy
- 制定全渠道用户增长策略与年度/季度目标（新增用户量、CAC、LTV、留存率），并向高层定期汇报 Define the overall user growth strategy and set annual/quarterly targets (new users, CAC, LTV, retention); report progress to senior leadership.
- 深度研究巴西本地用户行为与媒体触点，制定差异化打法，有效应对竞争对手 Research local user behavior and media touchpoints; develop differentiated growth approaches against key competitors.
- 设计并持续优化从曝光->下载->注册->首单->复购的全链路转化体系 Design and optimize the full funnel: exposure -> download -> registration -> first order -> repeat purchase.