Job Description
Job Overview: The Home Appliances Product Manager will be responsible for managing the full product lifecycle of white goods such as refrigerators, washing machines, including market research, product definition, development, promotion, P&L Managing. This position requires strong market insight, product planning abilities, and collaboration skills with R&D, sales, marketing, and other departments to ensure HA product maintain a competitive edge in a highly competitive market.
Main Responsibilities:
1.Market Research and Demand Analysis:
- Conduct in-depth research on market trends, competitor products, and consumer needs to develop product strategies and directions.
- Collect customer feedback and conduct data analysis to continuously improve existing products.
2.Product Definition and Development:
- Define product functions, specifications, and target markets based on market research findings.
- Work closely with the R&D team to drive the development of new produc...
Main Responsibilities:
1.Market Research and Demand Analysis:
- Conduct in-depth research on market trends, competitor products, and consumer needs to develop product strategies and directions.
- Collect customer feedback and conduct data analysis to continuously improve existing products.
2.Product Definition and Development:
- Define product functions, specifications, and target markets based on market research findings.
- Work closely with the R&D team to drive the development of new produc...