Job Description
Cheil Italy, the data-driven creativity Agency under the Samsung Group, is looking for a Influencer Marketing Specialist to join our Campaign & Experiential Team.
Role and Responsibilities:
· Profile Identification: Researching influencers who align with brand values (Brand Fit) and have a relevant target audience.
· Metrics Analysis: Verifying follower quality, engagement rates, and audience authenticity (to detect bots/fake followers).
· Negotiation: Handling negotiations regarding fees and content packages (e.g., number of Stories, Reels, or static posts).
· Contract Management: Defining content usage rights, deadlines, and exclusivity clauses.
· Briefing: Developing clear guidelines for influencers, outlining key messaging and dos and don'ts, while maintaining creative freedom.
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