Lead Digital Optimization at Canadian Blood Services
Canadian Blood Services
Job Description
Elevate user engagement at Canadian Blood Services as the Lead in Digital Experience Optimization. This hybrid role focuses on enhancing digital channels for optimal performance and conversion.
Join the Integrated Marketing team to spearhead user-centered digital strategies. Bring your expertise in SEO, analytics, and optimization to create impactful landing pages and campaigns. This full-time position demands a passion for continuous improvement and strong collaboration across cross-functional teams.
Key Responsibilities:
• Lead strategy for user-centered digital experiences
• Develop data-driven optimization programs and A/B tests
• Drive SEO strategy to enhance discoverability
• Foster a collaborative team environment and share insights
Requirements:
• 5+ years in digital marketing and experience optimization
• Technical skills with digital surfaces like landing pages
• Strong knowledge of SEO and conversion practices
• Excellent communication skills...
Join the Integrated Marketing team to spearhead user-centered digital strategies. Bring your expertise in SEO, analytics, and optimization to create impactful landing pages and campaigns. This full-time position demands a passion for continuous improvement and strong collaboration across cross-functional teams.
Key Responsibilities:
• Lead strategy for user-centered digital experiences
• Develop data-driven optimization programs and A/B tests
• Drive SEO strategy to enhance discoverability
• Foster a collaborative team environment and share insights
Requirements:
• 5+ years in digital marketing and experience optimization
• Technical skills with digital surfaces like landing pages
• Strong knowledge of SEO and conversion practices
• Excellent communication skills...