Job Description
Job Description
The Manager, Email Marketing & SMS oversees the strategy, development and maintenance of the email & SMS marketing calendars in close collaboration with the brand, trade, and merchandising teams, ensuring alignment with company priorities and seasonal campaigns, while supporting the strategic planning of Indigo’s personalization and automation roadmap.
As a key representative of the Email Marketing team in cross-functional strategic meetings, this individual plays a central role in shaping campaign strategy, briefing and execution processes, and performance reporting.
KEY PERFORMANCE METRICS
- Drive email performance metrics, including open rates, click-through rates, conversions, and revenue contribution from email
- Create and execute an on-brand SMS strategy, setting and achieving clear benchmarks for growth, efficiency and effectiveness
- Ensure brand consistency and relevance in email creative an...