Manager of Digital Marketing & CRM

Sandman Hotel Group

vancouver, bc, Canada
Full-time
Posted June 08, 2026

Job Description

Join Northland Properties Corporation as the Manager of Digital Marketing & CRM, driving engagement strategies through advanced analytics and segmentation techniques. Currently seeking a full-time candidate.

In this role, you'll focus on using data to integrate effective marketing initiatives across a multi-brand portfolio. Collaborating with various teams, your leadership will refine guest engagement strategies, focusing heavily on email marketing and performance metrics. The role combines both strategic planning and hands-on execution in a dynamic hospitality group.

Key Responsibilities: • Develop and implement innovative digital marketing strategies • Evolve and manage the CRM ecosystem thoroughly • Implement personalized customer segmentation • Drive opportunities through targeted marketing initiatives • Oversee comprehensive email marketing campaigns

Requirements: • In-depth knowledge of CRM platforms and audience management • Expertise in lifecycle mark...