Job Description
Purpose & Overall Relevance For The Organization
Be the Creative Source of Local Relevance
Act as a key creative source for locally relevant products, bringing fresh, market-driven ideas to the table
Create artworks, graphics, and design concepts that reflect local culture and consumer needs
Translate insights into distinct, desirable, and authentic product stories
Collaborate with product development in support of the Business Unit(s). Provide effective transition of product designs from prototyping into production
Key Responsibilities
- Continuously conduct market, competitor, cultural, and consumer research to identify opportunities for new concepts, trends, and product improvements.
- Embed within the sourcing organization to ensure early decision‑making on materials, construction, value engineering, and innovation opportunities directly tied to factory capability.
- Drive a co‑creation way of wor...