Job Description
Role Overview
As a Marketing Specialist focused on digital and campaigns, you’ll support the systems, data, and processes that power demand generation and sales outreach. This entry-level role is ideal for someone who is detail-oriented, enjoys working in marketing technology, and takes pride in clean data and smooth execution. You’ll help run campaigns in Pardot (Account Engagement) and Salesforce, build and maintain targeted lists from ZoomInfo, support lead routing and CRM hygiene, and keep work organized in Monday.com. You’ll also help document processes and produce reporting that helps the team improve performance over time. Event support may be included occasionally, but the core focus is marketing operations.
Key Responsibilities
- Build and deploy email campaigns in Pardot (Account Engagement) using established templates: load lists, apply segmentation, run QA/testing, schedule sends, and monitor initial performance.
- Source and maintai...