Marketing Technology Analyst (MarTech)

The Role We Need

PadSplit is hiring a MarTech Analyst to own the measurement infrastructure that powers lifecycle marketing for Member and Host Growth to report into our Director of Performance Marketing. This means full ownership of our Customer Data Platform (Segment), our attribution stack (Rockerbox), and the event taxonomy that connects every marketing dollar and effort to member and host outcomes. You'll also serve as the technical bridge between our lifecycle automation platform (Iterable and Pardot) and Salesforce + analytics layer — ensuring that what we send, and when, is informed by clean, trustworthy data.

This is an ownership role, not a ticket-taker role. You will sit at the intersection of marketing, data engineering, and product analytics. If you find joy in diagnosing why two dashboards don't agree, building event schemas that scale across mobile and web, and using AI to eliminate the manu...