Job Description
Job Summary
In this role, you will be responsible for launching, managing, and optimizing paid media campaigns that drive performance and scale across our channels. You'll dive deep into ad performance using data from platforms like Northbeam, Haus, and Hyros—leveraging tools like Claude and Excel to translate insights into action. This is a performance-first role ideal for someone who can balance creative experimentation with a sharp analytical edge.
Duties and Responsibilities
- Launch, manage, and scale paid media campaigns across Meta, Google, TikTok, and other platforms
- Optimize campaigns daily to reduce CAC and improve ROAS, MER, and LTV
- Use MMM tools (Northbeam, Prescient) to guide budget allocation and strategy
- Run incrementality tests using tools like Haus to validate performance lift
- Analyze campaign data and user behavior using Hyros, RetentionX, and Edgemesh
- Leverage AI tools l...