Job Description
Overall Objective
The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities
+ Learns all phases of the Automotive clients’ marketing objectives.
+ Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
+ Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
+ Make presentations directly to client senior executives and associated client team members.
+ Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
+ Prepares media authorizations per approved plans/project requests.
+ Prepar...
The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities
+ Learns all phases of the Automotive clients’ marketing objectives.
+ Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
+ Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
+ Make presentations directly to client senior executives and associated client team members.
+ Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
+ Prepares media authorizations per approved plans/project requests.
+ Prepar...