Job Description
Bogota, Colombia
About WPP Media
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Core Values
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
The Media Planning Senior Associate is strategically responsible for analysing and efficiently managing media budgets to ensure the achievement of campaign objectives. The role involves identifying the most suitable touchpoints and media channels to positively impact the audience, developing comprehensive plans, and coordinating execution. The primary impact is ensuring optimal resource utilisation...