Online Marketing Specialist-Performance Marketing
Robert Half The Creative Group
Job Description
Description We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.
Responsibilities:
• Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.
• Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.
• Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.
• Identify opportunities to expand successful campaigns and increase relevant traffic...
Responsibilities:
• Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.
• Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.
• Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.
• Identify opportunities to expand successful campaigns and increase relevant traffic...