Job Description
The Role
We are seeking a Senior Performance Marketing Manager to lead and scale our paid acquisition efforts across Meta and Google platforms. In this role, you will own end-to-end campaign strategy, execution, and optimisation to drive high-quality leads and maximise ROI for a premium wellness brand.
Key Responsibilities:
- Plan, execute, and optimise performance marketing campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube)
- Develop and manage monthly ad budgets, ensuring efficient spend allocation and strong ROAS
- Build and test audience segments, creatives, and ad formats to improve campaign performance
- Set up and manage conversion tracking, pixel implementation, and attribution models
- Analyse campaign data and deliver actionable insights through regular performance reports
- Collaborate with creative and content teams to develop high-converting ad creat...