Job Description
Job Title: Ads Manager
Location: Chandigarh University
Job Summary:
Chandigarh University is seeking a performance-driven Ads Manager to lead and optimize paid advertising campaigns across digital platforms. The role involves planning, executing, monitoring, and scaling paid campaigns to drive admissions, brand visibility, and lead generation.
Key Responsibilities:
- Plan, execute, and manage paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.
- Develop data-driven strategies to increase quality lead generation for admissions.
- Optimize campaigns regularly to improve CTR, reduce CPL, and maximize ROI.
- Conduct A/B testing for creatives, landing pages, and audience targeting.
- Manage advertising budgets effectively and ensure cost efficiency.
- Track, analyze, and report ...